Alec AlborgDesign & Art Direction

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Alec Alborg (b. 1994) is a designer & art director based in the Swiss Alps.

Influenced by his British, Swedish, and Swiss heritage, Alec’s perspective is shaped by a quiet confluence of cultures. This layered background grounds a design philosophy that is both nuanced and intentional, marked by a clear visual language and a sensitivity to form, context, and detail.

Rooted in clarity and intention, the work explores form and narrative through a minimalist lens. With a focus on lasting impact, his practice moves fluidly between creative disciplines; fashion, music, and contemporary culture. Embracing both digital precision and analogue texture, the output is considered, expressive, and grounded in a visual language that bridges concept and craft.

“Clarity in the blur.”

Alec has worked with brands including;

Asics SportStyle
A Song For You
Caliper
Carhartt WIP Germany
Casio G-Shock
Cosmic Roots Festival
Former
Galag
Glossy Mistakes
Hidden NY
The Hunt NYC
MDL Beast Festival
Pioneer DJ
Radio Relativa
Rhythm Section International
Sala De Despiece

His work has been featured in Nowness, British Vogue, British GQ, The Guardian & Hypebeast Arabia

alec@graphic-designer.com
(+44) 754 007 9606
@alecalborg




Fabrice Lagrange “Resonance 001”

 



Former & The Hunt NYC “Agony of Power” Capsule

 



Galag GP 2025 Collection
    Design & Creative Direction
  • Galag
  • April 2025


 



Ecstasy Boys “Selections Vol. 01”

 



Former Collection 1.2025

 



Galag & MDL Beast Capsule Collection

 



Pioneer DJ Capsule Collection
    Artwork
  • Pioneer DJ / AlphaTheta
  • January 2025


 



Hidden & Asics Miniature Dinosaur Sculpture

 



Caliper Extra-Virgin Olive Oil
    Artwork
  • Caliper
  • December 2024
Photography: Borja Llobregat
Printing: Tacky & Upsetting


 



Hidden Aluminium Chess Set