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Alec Alborg (b. 1994) is a designer & art director based in the Swiss Alps.

Influenced by his British, Swedish, and Swiss heritage, Alec’s perspective is shaped by a quiet confluence of cultures. This layered background grounds a design philosophy that is both nuanced and intentional, marked by a clear visual language and a sensitivity to form, context, and detail.

Rooted in clarity and intention, the work explores form and narrative through a minimalist lens. With a focus on lasting impact, his practice moves fluidly between creative disciplines; fashion, music, and contemporary culture. Embracing both digital precision and analogue texture, the output is considered, expressive, and grounded in a visual language that bridges concept and craft.

“Clarity in the blur.”

Alec has worked with brands including;

Asics SportStyle
A Song For You
Caliper
Carhartt WIP Germany
Casio G-Shock
Cosmic Roots Festival
Former
Galag
Glossy Mistakes
Hidden NY
The Hunt NYC
MDL Beast Festival
Pioneer DJ
Radio Relativa
Rejjie Snow
Rhythm Section International
Sala De Despiece
Snow Hill

His work has been featured in Nowness, British Vogue, British GQ, The Guardian & Hypebeast Arabia

alec@graphic-designer.com
(+44) 754 007 9606
@alecalborg